“Social media is here. It’s not going away; not a passing fad. Be where your customers are: on social media.”

LISA RUFF

case study

ARTS ALIVE SOCIAL MEDIA

A juried arts festival occurring each May in Florence, Alabama, Arts Alive is a community event that ties together the appreciation of the arts – in all forms – with community involvement.

In 2023, I was approached to oversee Arts Alive’s social media planning for one month leading up to the event and full coverage of the two-day event.

Process

After speaking about goals, I determined there were five key categories:

  • Past award winner recognition;

  • General engagement;

  • Festival info;

  • Sales (T-shirts and Gala tickets); and

  • Sponsor acknowledgement

These categories would boost interest and engagement and engage all stakeholders on some level.

I created a content calendar for the month, planning on two posts each day in the month leading up to the festival. I then crafted the text, researched hashtags, followed accounts, created graphics, and pulled photos. All items were scheduled for Facebook and Instagram.

Social Media Content Results

By posting content that was helpful for stakeholders, posting consistently, and being strategic in copywriting, graphic design, photography, and hashtag research, Arts Alive’s social media saw rapid improvement.

  • Facebook Page likes increased 1.6k%

  • Instagram followers increased 70%

  • Facebook Page visits increased 972.5%

  • Instagram profile visits increased 221.9%

  • Facebook reach increased 1.2k%

  • Instagram reach increased 73%

Social Media Event Coverage

For day-of coverage, I was posting consistently to Instagram Stories and Facebook Stories. I interviewed artists, showed their handiwork, shared tagged photos, posted videos of live performances, and created reels at the end of each day.

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