Arts Alive: Community Arts, Strategic Social Media
Our focus: Social Media Content Development, Paid Ads, Website Maintenance
The Arts Alive Festival brings together artists, educators, and the community every May in Florence, Alabama. The festival supports workshops and scholarships for art teachers and students in northwest Alabama. With a volunteer-run team, Arts Alive needed a partner who could manage their digital presence year-round and capture the energy of their annual event.
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The Challenge
Arts Alive struggled to find reliable, high-quality support for their social media and website. Previous agencies missed deadlines, delivered inconsistent work, and didn’t capture the spirit of the festival, which left the team frustrated and the event underrepresented online.
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The Solution
We stepped in as a true partner, managing all aspects of digital presence:
Year-round social media management including content creation, campaign planning, paid ads, and community engagement;
Website updates and maintenance and event information management; and
In-person event coverage, gathering photos and videos both days for ongoing content.
We focused on what the audience already loved — sharing artists and their work. We build on this foundation by introducing artist videos, highlighting the stories behind the work.
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Impact
Since partnering with Arts Alive, our targeted digital strategy has delivered:
15+% YoY increase in content interactions and reach on Facebook and Instagram
506% more event responses from targeted ads
18% better cost efficiency on ad spend
259% increase in ad clicks
200% increase in social media referrals to website
28% increase in total site visits and 37% increase in unique site visitors
This growth means more eyes on the festival, more engagement from the community, and greater support for arts education in northwest Alabama.
We’ve worked with Chairperson Debra for years, who said:
“I highly recommend [Humble Onion] to anyone seeking a dedicated and innovative team to elevate their social media presence… They deliver big city-quality work with small town charm.”
With consistent, creative, and locally attuned content, Arts Alive now reaches more people, builds excitement year-round, and raises more support for arts education.
