B Hive Consulting: Building a Brand for Nonprofit Leaders

Our focus: Branding and Identity Design

B Hive Consulting is all about helping nonprofits do their best work, whether that’s one-on-one guidance or leading group workshops. When Bethany launched her business, she needed a brand that felt as welcoming and credible as her approach — but she was starting from scratch.

The Challenge

Bethany came to us with a blank slate: no logo, no color palette, nothing to help her stand out to nonprofit leaders. She wanted her new business to feel professional, approachable, and ready to make an impact from day one.

Unused concept

The Solution

We started by exploring a couple of logo directions that played with the “hive” concept — one modern and collaborative, the other more personal and hand-drawn. Once Bethany picked her favorite, we refined it, built out a full color palette, chose typefaces, and created a set of brand icons. We pulled it all together with a stationery set and a one-sheet so she could hit the ground running with proposals and presentations.

Chosen concept

Impact

Bethany says it best:

“Kali is a rockstar. She was timely in her work and response and created visuals that were exactly what I was looking for. She took my thoughts and pieced them together perfectly. I'm excited that my business has it's own identity thanks to her!”

Now, B Hive Consulting has a brand that’s as thoughtful and engaging as the work Bethany does for her clients. She’s set up to approach nonprofit leaders with confidence and personality, and her materials finally match the quality of her expertise.