Strategic Logo Design and Branding
Tell Your Unique Story
Brand identities that connect with your audience – crafted with strategic thinking and personal care
Your brand is more than just a logo - it's the emotional connection between your business and your customers.
In today's competitive marketplace, standing out requires more than generic design. You need a brand identity that authentically represents who you are and resonates with the people you serve.
Complete Brand Systems, Not Just Logos
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Strategic Foundation First
We start with understanding your business goals, target audience, and competitive landscape. Your logo and brand elements are then designed to support your specific objectives.
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Cross-Industry Insights Bring Fresh Perspectives
Our experience spanning education, professional services, and B2B sectors means we bring diverse creative solutions to your branding challenge. No cookie-cutter approaches here.
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Collaborative Process with Direct Creative Director Access
Work directly with Kali throughout your project. No account managers or junior designers - you get experienced creative leadership from concept to completion.
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Flexible Timeline to Match Your Needs
Whether you need a quick logo refresh (2 weeks) or a comprehensive rebrand (12 weeks), we'll create a timeline that works for your business schedule and budget.
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Transparent Pricing Upfront
No surprises or scope creep. We'll discuss your investment range during our initial consultation so you can make informed decisions about your brand development.
Trusted by Professional Clients
Our work spans diverse industries, from printing and education to real estate and information management. We create brand identities that support real business growth and help our clients stand out in their markets.
Perfect for:
B2B tech companies ready to scale
Professional service firms (law, consulting, financial)
Growing businesses ($1M-$50M revenue)
Companies that understand strategic branding as an investment
What Our Clients Say
Our “Humble Onion” Philosophy: Great branding peels back layers to reveal what makes your business unique.
Founded by Creative Director Kali Daniel, Humble Onion Creative brings more than 10 years of brand development expertise to businesses ready to tell their unique story. Serving clients nationwide, we are a full-service boutique marketing agency that understands how brands, websites, and marketing materials can work together to drive real results.
Why we’re different:
Complete Brand Systems, Not Just Logos – We start with strategy, then create cohesive visual identities that work across all touchpoints
Cross-Industry Perspective – Our experience spanning education, professional services, and B2B sectors brings fresh solutions to every challenge
Direct Creative Director Access – Work with Kali throughout your project, not junior designers or account managers
Strategic Foundation First – Every logo and brand element is designed to support your specific business objectives and audience connection
Investment and Timeline
Just need a logo refresh? Our prices for basic logos start at $500.
Green Onion
$1,035 • 2-4 weeks
Brand audit
Direction board
Two logo variations
Three rounds of proofing
Stationery set
Red Onion
$4,485 • 4-8 weeks
Brand audit
Direction board
Two logo variations
Three rounds of proofing
Stationery set
5-page website
One press release about your business
3 items from our a la carte menu
Golden Onion
$5,650 • 9-12 weeks
Brand audit
Direction board with creative brief
Two brand concepts
Voice/tone analysis
Three rounds of proofing
Stationery set
5-page website
One press release about your business
3 items from our a la carte menu
Our Pricing Philosophy
Transparent pricing at $75/hour based on 10+ years of expertise. We know exactly how long your project will take, so no surprises.
FAQs
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Timeline depends on scope: logo-only projects take 2 weeks, while complete brand systems range from 4-12 weeks. We'll provide a detailed timeline based on your specific package during consultation.
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A logo is just one element of your brand. Complete branding includes strategy, voice, messaging, color palettes, typography, and how all visual elements work together across every customer touchpoint.
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Yes! You own all final brand assets completely. We retain rights to showcase the work in our portfolio, but you have full ownership and control of your brand materials.
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We can refresh and expand existing logos into complete brand systems, or start fresh if needed. During consultation, we'll assess what's working and recommend the best approach for your goals.
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Our collaborative process includes multiple concept rounds and revisions. We work directly with you throughout the project to ensure the final brand authentically represents your business vision.
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Absolutely! All branding packages include comprehensive brand guidelines covering logo usage, colors, typography, voice, and application examples so you can maintain consistency.
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Yes! We can update business cards, websites, social media, and other materials to reflect your new brand. This can be included in your package or handled as separate projects.
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We work across industries - education, professional services, B2B tech, and more. Our cross-sector experience brings fresh perspectives that help your brand stand out in your specific market.
Your brand deserves strategic thinking
Stop settling for generic design that doesn't differentiate your business. Let's create a brand identity that tells your story and connects with your ideal customers nationwide.