About Humble Onion Creative
Where good design meets great stories
Where did we get the name?
It's the No. 1 question we get, so let's get it out of the way.
The Internet is a bizarre place where we spend most of our working hours. But for Founder Kali Daniel’s partner, Sam, and his friends, it's a universe made for spare time. When they began tossing around the misnomer "in my humble onion" to end their in-depth criticisms of pop culture and sports, it was new to us (though they claim they didn't invent it).
It felt perfect for what she envisioned her business to be – one that has insightful, data-driven strategies but a light-hearted approach at the same time. It is marketing, after all, and it's not one-size-fits-all.
Humble Onion Creative was born out of truly humble beginnings as a conversation between friends. But the name has grown to something more.
Meet Kali
Our Mission & Vision
We aim to empower those working in higher education, nonprofits, and small businesses to pursue their marketing potential and reach those who need them most through strategy, tools, training, and technical application.
Our vision is a world focused on community development, regardless of resources.
Kali is an award-winning layout designer and nonfiction writer who works primarily with education and nonprofit organizations. Most recently, she served as the senior graphic designer for the University of North Alabama for five years, which explains the purple and gold throughout the portfolio you'll see here.
When she’s not doing the work she loves, she's researching the latest trends and techniques anyway. She and Sam can be found curled up with books, video games, thrillers, or anything else with a wild storyline.
We know you have a story you've always wanted to tell – that's what she’s here for.
Say hi any time!
Creativity
Looking for original, innovative solutions and designs that make you stand out from the crowd.
Integrity
Pursuing what is right without personal preference - we'll tell you what you need to hear, not what you want to hear.
Our Values
Diversity & Inclusion
Representation of diverse cultures and ideas in everything we create and every partnership we build.
Community
Collaboration to serve the greater good - because we're all stronger when we work together.
Knowledge
Continuously learning about our industry and the communities we serve, because good design starts with understanding.
Meet the Team
We're a small but mighty crew of creatives who believe great work comes from great people.
Sydney Pendarvis
Graphic Designer
Clean designs that work as good as they look.
Willow Daniel
Client Relations
There to lend an ear if you’re cool with the slobber.
Kali Daniel
Founder and Creative Director
The one with all the food puns and a serious love for magazine layouts.
Taylor Simpson
Copywriter and Graphic Designer
The one with all the food puns and a serious love for magazine layouts.
Our Community
They're not just our clients, or our professional organizations, or our peers – they're our community. We believe in their missions and visions, and we want to see them succeed.
Ready to join our community?
We'd love to hear your story and see how we can help you tell it better.